Seven arguments say introductions should always be free. Every one of them confuses payment with the thing that actually corrupts trust: carelessness.
Kevin Chern · August 10, 2026 · 8 min read
Measurement does not reduce an introduction to a transaction. It preserves the evidence of what goodwill set in motion, so the connector no longer disappears from the value they created.
Kevin Chern · August 13, 2026 · 7 min
Referral fees typically run 5–15% of deal value, but the right number depends on deal type, size, and involvement. A clear framework for setting a fee both sides accept.
Evan Youngblood · August 12, 2026 · 10 min
Stop tracking vanity metrics. Six numbers predict partner program health: active rate, referrals per partner, conversion, win rate, time-to-first-referral, and retention. With benchmarks and action triggers.
Sue Foley · August 10, 2026 · 8 min
Advisory firms that formalize their referral networks into curated marketplaces gain recurring revenue, stickier clients, and a moat competitors can't copy. The full strategic case, including the commission structure that works.
Kevin Chern · August 7, 2026 · 10 min
A step-by-step 90-day launch plan: define your ideal partner profile, recruit 5-8 warm partners, set up tracking, and get your first referrals without the mistakes that kill most programs.
Sue Foley · August 7, 2026 · 11 min
AI will automate partner ops and raise the bar for what good looks like. It will not replace the humans who move trust between companies. Nine reasons why, with data.
Kevin Chern · August 5, 2026 · 5 min
Partner programs fail when they're judged like campaigns: launch, measure revenue, quit at day 60. The motion is a flywheel, and the winners are the ones who resource it long enough to spin.
Kevin Chern · August 5, 2026 · 6 min
Referrals are one of the highest-trust growth channels in business, and one of the least tracked. Introzy was built to change that.
Kevin Chern · August 3, 2026 · 7 min