Build marketplaces for nonprofits.

(Vendors will pay to be there.)

Why offering marketplace-building services to your nonprofit customers, powered by Introzy, is one of the highest-leverage products you can add this year.

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A new revenue line, hiding in plain sight.

Your nonprofit customers already have audiences, mailing lists, and brand trust. What they don't have is a way to monetize that trust without compromising it.

You can offer them a turnkey cause-aligned marketplace, by on Introzy, and branded as yours.

For the Nonprofit

Recurring, non-dilutive revenue that strengthens — not strains — donor trust.

For the Vendor

Access to a values-aligned audience that converts harder and stays longer.

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For You, the Licensee

A productized service with high margin, low churn, and obvious ROI.

For You, the Licensee

Alignment becomes your revenue lever.

Nonprofit alignment stops being a "feel-good" play, and becomes your very own performance lever.

Borrowed trust

Consumers use a brand's causes as a shortcut for what it stands for.

Emotional relevance

Values alignment moves attention, intent, and recommendation.

A real differentiator

A reason to pick this vendor over an otherwise identical one.

It's all in the numbers.

When a vendor shows up inside a cause-aligned marketplace, the cause becomes a values signal, and a purchase one.

Consumers buy from brands that share their values.

When a vendor shows up inside a cause-aligned marketplace, the cause becomes a values signal, and a purchase one.

Source: Givsly 2025 consumer research (US)

88%

of U.S. consumers buy from brands that align with their values

84%

will recommend a brand based on its values

63%

want brands to share the causes they donate to

45%

globally are more likely to buy from a brand that gives a portion of sales to charity

5%

say they are less likely — purchase intent moves clearly in one direction

35%

of US consumers say they're more likely to buy from a brand that gives a cut to charity

Charity giving lifts purchase intent by a 9x margin

Across 17 international markets, the lift from "gives to charity" dwarfs the small share who push back.

Source: YouGov, 17-market consumer survey

Values create loyalty. Loyalty creates referrals.

Cause alignment doesn't just convert once. It compounds. Repeat purchases, recommendations, and new-product trial all move up.

Source: Givsly: Nucleus Research

55%

feel more loyalty to brands that publicly share their values

64%

more likely to recommend socially responsible companies

63%

more likely to try new products from socially responsible companies

53%

of 18–24-year-olds more likely to buy from a brand that shares profits with charity

75%

of Gen Z more likely to buy from brands that give a portion of profits to charity

78%

of Gen Z prefer brands that show their values through actions, not words

If your vendors want GenZ. Cause-aligned is table stakes.

Younger consumers don't just notice values, they expect them, and convert on them.

Source: YouGov, Dentsu 2024 consumer research

People already give at checkout. A lot.

Real-world point-of-sale campaigns prove consumers will participate in cause-aligned commerce, at scale, every single transaction.

According to Binghamton University research, 53% of Americans give impulsively to charities at checkout.

Three advantages. One placement.

A nonprofit-aligned marketplace gives every vendor inside it three things at once — the same three things their marketing team is already paying for, separately, and usually worse.

That's what you're selling to your nonprofit customer. That's what they're selling to their vendors. And Introzy powers all of it.

Borrowed trust

From a cause the customer already cares about.

Emotional relevance

Built into the buying moment, not bolted on.

A real differentiator

A reason to choose this vendor over an identical one.

Let's build your first marketplace together.

We'll co-scope a launch marketplace with one of your nonprofit customers, line up the first cohort of vendors, and prove the model in a single quarter.

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