Introzy tracks every member-to-member introduction so the chamber can show, member by member, the business it generated — and earn a share of the outcomes it creates.
Lack of engagement is a top reason members don’t renew, and 56% of business owners say they don’t fully understand the benefits membership would bring. If you can’t show what the chamber sent them, “what am I paying for?” wins.
Consumers prefer buying from chamber members — but most can’t tell who the members are. The trust signal lives on a lobby plaque, not where the buying decision happens.
Non-dues sources are now ~62% of chamber income. Events and sponsorships don’t scale without staff hours — chambers’ #1 constraint. The lane nobody builds: tracked referrals with revenue share.
of U.S. adults see their local chamber as a trusted resource
of adults familiar with their chamber are more likely to buy from a known member
of those adults are more likely to recommend a known member business
of U.S. adults are familiar with which local businesses are members
Source: ACCE / Harris Poll, Sept 2024 (n = 2,075 U.S. adults). 64% and 63% figures are among adults familiar with their local chamber.
A member fills out a referral form, or refers from the member portal. The introduction lands in your pipeline with the referring member attached.
Every stage is tracked with credit to the referring member and the chamber. Both sides see progress without chasing anyone for updates.
When the deal closes, the referral fee agreement splits the outcome — member fee and chamber share — with statements both sides can read.
How the fee works — illustration
A $12,000 roofing job closes. The 5% referral fee agreement those members set = $600. The referring member receives $450; the chamber receives $150. Both see it on their statement.
Members pay for priority positioning in specific categories. The chamber earns without adding staff hours.
Fee plans split referral outcomes between the referring member and the chamber. Every dollar is documented.
A member who got $40k of tracked business through the chamber doesn’t quibble over dues. Attribution is the strongest retention tool you have.
Pick one category with proven demand. Recruit 15–25 founding members. Set referral fee agreements.
Route the first referrals. Statements go out to both sides. Members see attributed value.
Report attributed dollars to the board. Expand to the next category.