Free template

The referral tracker worth paying for. Free.

A free Google Sheets and Excel template that logs referrals both ways and calculates every fee owed. No email required.

Open in Google SheetsDownload for Excel
Free forever. No form, no email.
Referral logFees owed to you: $0
DateDirectionCompanyPartnerDeal statusDeal valueFee owedFee status
Mar 3GivenHarbor & Bell LLPDana WhitfieldWon$24,000$3,600Paid
Mar 11ReceivedNorthstack ITMarcus TraneWon$18,500$2,775Due
Mar 18GivenFieldnote AgencyJordan MeeksWon$31,400$4,710Due
Apr 2GivenBrightwater FoundationElena RuizNew$9,200
Apr 9ReceivedCedar Insurance GroupPriya NairIn progress$12,800
The referral log — status dropdowns per deal, fee owed auto-calculated from your terms.
What's inside

Four tabs, one system

Referral log

One row per referral: date, direction, who, partner, deal status and value, fee type, fee owed — auto-calculated — fee status, date paid.

Partners

Auto rollups per partner: referrals given and received, conversion rate, fees owed to you, fees you owe, net position.

Dashboard

Totals at a glance: open pipeline, won value, fees owed to you, fees you owe, outstanding balance, monthly trend.

Start here

A one-minute guide to copying the sheet, customizing the dropdowns, and reading the dashboard.

The difference

Referrals run both ways

Every template on Etsy tracks one direction — the fees you're owed. Real referral relationships run both ways: you send work too, and you owe fees too. This tracker logs both and nets the balance per partner.

$4 – $25

What templates like this sell for on Etsy. Ours is free, and it tracks both directions.

How to use it

Logging a referral takes a minute

01
Make a copy

Open in Google Sheets and copy to your Drive, or download for Excel.

02
Customize the dropdowns

Set fee types and statuses to match your own terms.

03
Log each referral

One row per referral, given or received. The fee owed calculates itself.

04
Check the dashboard

Know the balance before your next partner conversation.

Questions

Fair questions

Log each referral in one row: the date, who was introduced, which partner, the deal value, and your fee terms. The template calculates the fee owed automatically and keeps a status column so nothing sits unpaid and forgotten.
After the spreadsheet

Spreadsheets don't text your partners back

The spreadsheet only knows what you remember to type. Kai catches referrals in your inbox and logs them before you'd have opened the file.

One owner, manual entry

Every row is typed by you, or it doesn't exist.

Your partner can't see it

"Any news on that intro?" still lands in your inbox.

Unpaid fees rely on memory

Nothing chases an outstanding balance except you.

Start free
Bring the spreadsheet. We'll import it.