Six inputs, two revenue lines, and the sponsor’s side of the math. The methodology is published below.
Each sponsor pays about $1,800 and is credited with $8,000 in closed business, a 4.4× return.
If introductions close at half the rate: $35,000.
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Listing revenue = sponsors × annual listing fee. Revenue share = sponsors × introductions per sponsor × close rate × average first-year deal value × share %. The total is the sum. The share is calculated on gross first-year value; recurring and renewal revenue aren’t counted.
The defaults are assumptions, not benchmarks. No public study reports how many introductions an association sponsor receives or how often they close. The $1,000 listing default matches public entry-tier partner prices at several associations. The 10% share matches what one association executive reported negotiating with software vendors (Associations Now, 2021). Change every input to match your own roster.
Many programs cap the share per sponsor per year, or credit part of it toward next year’s package. This calculator doesn’t apply a cap. Defaults: 25 sponsors, $1,000 listing, 4 introductions each, 20% close rate, $10,000 deals, 10% share.
This calculator is for illustrative purposes only and does not guarantee, promise, or predict actual revenue. Results depend on factors outside the model, including sponsor fit, member demand, deal sizes, and how consistently introductions are tracked. Revenue share and listing fees may be unrelated business income for a 501(c)(6) or 501(c)(3), and structure matters at scale. In some vendor categories, including real estate settlement services, items or services reimbursed by federal healthcare programs, and insurance, a fee based on closed business can be restricted or prohibited; use a flat fee there and ask counsel. This is not financial, legal, or tax advice.