Turn your sponsor roster into a branded, year-round marketplace. Members request introductions, every one is tracked to closed business, and your association earns a share.
Free to start · 20% off for nonprofits · members never pay · Start free →
Ninety percent of organizations sell sponsorships at their biggest event, and only about a third include anything year-round (PCMA Convene, 2018). When the show ends, so does the revenue.
Sponsors want closed business, and you hand them badge scans. Exhibitor satisfaction remains low, particularly for lead acquisition (Freeman, 2024).
Members ask you who to hire all year. Those deals close, and the association sees none of it.
Each bar is that line’s share of total non-dues revenue. Event sponsorship is shrinking; year-round partner programs are growing.
Non-dues revenue is associations’ top challenge, fourth year running
say limited sponsor ROI data holds back non-dues growth
Your sponsor roster becomes a branded marketplace on your domain, published in days.
Members browse by need and request an intro from the listing. The request is captured on your page before it reaches the vendor.
Every stage is credited to the association. Sponsors update progress in their portal.
When the deal closes, the pre-agreed share calculates, and both sides get the statement.
A flat yearly fee for placement. Predictable, and easy to add to the sponsorship prospectus.
A percentage of the business marketplace introductions produce. The association earns when sponsors win.
A lower entry fee plus a share of outcomes. Easiest to sell to sponsors who doubt the value.
Vendors in real estate settlement, federally reimbursed healthcare, or insurance? Use the listing fee only.
These assume $1,000 listings, 4 intros per sponsor, 20% close, $10k deals, and a 10% share. Change every assumption →
A three-person staff negotiates revenue share with its vendor partners: about 10% from software companies, 3–5% from commodity suppliers.
Associations Now, 2021Endorsed vendors on revenue-sharing agreements, chosen by competitive RFP, with preferred pricing for members.
Utah Bankers AssociationWhat’s new is proving it: every introduction tracked to closed business, instead of trusting a vendor’s count.
Booth signage and badges send attendees into the marketplace while they’re still on the floor.
Sponsor offers that exist only through the marketplace give members a reason to return.
Every issue points to a listing, so sponsors stay in front of members all year.
Review real pipeline data with each sponsor instead of waiting for renewal season.
212 badge scans · 3,000 impressions · “Thanks for your support!”
11 introductions · 3 closed · $36,000
Outreach to your sponsor roster, agreements, the build, and ongoing management through Introzy Services.
Pick 15–25 sponsors from this year’s roster. Set the revenue model. Publish the marketplace.
Promote at the show and in member comms. The first introductions route.
Report attributed business to the board and sponsors. Build it into next year’s prospectus.