What is a referral tracking system?

A referral tracking system is the record of an introduction after it leaves the conversation: who introduced whom, the deal that introduction became, and the fee owed for it. A spreadsheet can hold those three facts. It stops being enough when more than one person has to keep them true.

What a referral tracking system records

Who introduced whom

The introducer is a person on the referral, not a name typed into a notes field. When a second person introduces the same prospect, both stay on the record.

The deal

The introduction is tied to the opportunity it became, and it stays tied when that opportunity moves.

The fee owed

The fee is part of the same record as the deal, so what you owe is a lookup, not a reconstruction from a thread.

That is the layer next to the system you already use for customers. See how Introzy tracks a referral.

When a spreadsheet stops being enough

A sheet is a fine referral tracking system while one person owns it and the volume stays small. These are the points where it stops:

  • The introducer lives in a cell, and the next edit replaces them.
  • The fee is a formula only one person can explain.
  • The sheet and the deal list disagree about which opportunity the introduction became.
  • The follow-up sits in one inbox, so the referral goes quiet when that person is away.
  • Two copies of the sheet are open, and neither one is current.

What to look for when comparing tools

Skip the category labels. A referral tracking system has to keep the three records above intact:

  • The introducer stays attached after the deal moves.
  • More than one person can be credited for the same prospect.
  • The fee owed is visible on the deal.
  • The person who referred can be told what happened.
  • Referrals you have already logged can move in without starting over.

If the sheet is still where the referrals live, get the free referral tracker and bring them across from there.

Keep the introducer, the deal, and the fee in one record

Track introductions, keep the introducer on the deal, and see the fee owed, without a second copy of the sheet.

Keep reading
Where referrals get lost →
The five leak points between introduction and payout.9 min
Build a referral program in an afternoon →
Five decisions, five free tools, one afternoon.11 min
CRM vs PRM →
The honest framework for matching tool to volume.8 min