ROI calculator

How much referral revenue are you leaking?

Four inputs, your number. The math is published at the bottom of the page.

Referrals per month
20
Avg deal size
$8,500
Close rate
30%
How do you track today?
Estimated annual leak
$110,160
Severe leak
Your leak is in reconciliation: the spreadsheet knows the intro, but nobody closes the loop to the invoice.
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Now that you have the number

Set the fee → What’s a fair referral fee for your deals?Pick a structure → Flat, percentage, recurring, or tiered? Compare side by side.Diagnose the leaks → Five questions to find where your referrals fall through.

Methodology

Leak = referrals/month × 12 × close rate × avg deal size × leakage rate. Leakage rates are derived from operator interviews: spreadsheet 18%, CRM notes 12%, memory 35%, no system 45%. These represent revenue from referrals that were made but never properly tracked, attributed, or followed up, resulting in lost deals that would otherwise have closed.

This tool is for general informational purposes only and does not constitute financial, legal, or tax advice. Results are estimates based on the inputs you provide and published industry conventions. Consult a qualified professional before making compensation decisions.