ROI calculator

Referral ROI: how much revenue are you leaking?

Four inputs, your referral ROI number. The math is published at the bottom of the page.

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20
$8,500
30%
How do you track today?

Based on operator interviews, published August 2026.

Estimated annual leak
Severe leak
$110,160

Your leak is in reconciliation: the spreadsheet knows the intro, but nobody closes the loop to the invoice.

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Track the referrals behind this leak, and see what actually gets paid.

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Now that you have the number

Set the fee → What’s a fair referral fee for your deals?Pick a structure → Flat, percentage, recurring, or tiered? Compare side by side.Diagnose the leaks → Five questions to find where your referrals fall through.

Methodology

Leak = referrals/month × 12 × close rate × avg deal size × leakage rate. Spreadsheet 18%, CRM notes 12%, memory 35%, no system 45%. Based on operator interviews, published August 2026. These represent revenue from referrals that were made but never properly tracked, attributed, or followed up, resulting in lost deals that would otherwise have closed.

This tool is for general informational purposes only and does not constitute financial, legal, or tax advice. Results are estimates based on the inputs you provide and published industry conventions. Consult a qualified professional before making compensation decisions.