ROI calculator

How much referral revenue are you leaking?

Four inputs, your number. The math is published at the bottom of the page.

Referrals per month
20
Avg deal size
$8,500
Close rate
30%
How do you track today?
Estimated annual leak
$110,160
Severe leak
Your leak is in reconciliation: the spreadsheet knows the intro, but nobody closes the loop to the invoice.

Methodology

Leak = referrals/month × 12 × close rate × avg deal size × leakage rate. Leakage rates are derived from operator interviews: spreadsheet 18%, CRM notes 12%, memory 35%, no system 45%. These represent revenue from referrals that were made but never properly tracked, attributed, or followed up, resulting in lost deals that would otherwise have closed.