From the founder.

Essays by Kevin Chern, Introzy's founder — on referral economics, partnership strategy, and why introductions deserve better infrastructure.

Kevin Chern

Founder, Introzy

Kevin Chern is a serial entrepreneur, attorney, and founder of The Sanguine Collective. Over a 30-year career he has built and scaled businesses across legal services, technology, marketing, financial services, and insurance — including Total Attorneys (2× Inc. 5000, both Top 500) and Sanguine Strategic Advisors (3× Inc. 5000, two of three Top 500). He built Introzy to give referrals the same infrastructure as paid acquisition: tracking, attribution, and dignity for the people who make introductions. He lives in Chicago with his wife, Laura, and remains a loyal Chicago Cubs fan.

PerspectivesAugust 3, 2026

Why I Built Introzy

Referrals are one of the highest-trust growth channels in business, and one of the least tracked. Introzy was built to change that.

7 min read

PlaybooksOctober 15, 2026

Referral Partner Activation: A Signed Agreement Is Only the Start

A signed referral agreement is a permission slip, not a pipeline. The first introduction does not arrive on its own. Here is how to build it, and why the window to do it closes faster than you think.

5 min read

PartnerOpsOctober 13, 2026

Most Small Businesses Do Not Need a PRM. They Need the Right Referral Layer.

A CRM manages the buyer and the deal. A PRM runs a channel program. If a few trusted people send you warm introductions, you probably need neither upgrade first. You need a referral layer that keeps the introducer, the follow-up, and the fee intact.

16 min read

PartnerOpsSeptember 22, 2026

Active Referrals Pricing, Explained: The Only Honest Way to Price Referral Tracking

Active-referral pricing ties cost to in-flight referral work, not seats or partner count. What “active referrals” means, how to estimate your volume, and why the honest pricing metric is the one that mirrors the work.

10 min read

PartnerOpsSeptember 17, 2026

From Informal Introductions to a Referral Growth System

Most businesses do not have a referral problem. They have a referral operations problem. Culture creates the behavior. Structure makes the behavior repeatable. Here is the framework from a conversation with managing partners and advisors.

10 min read

PerspectivesSeptember 4, 2026

Referral Program Transparency Is a Behavioral Incentive

Partners stop referring when introductions disappear into a black box. How visible deal status, protected attribution, and clear commission economics turn one introduction into the next.

8 min read

PerspectivesSeptember 3, 2026

The Referral Multiplier Effect

Paid acquisition is linear: every new client costs the same. Referral networks compound: every happy client becomes a source of the next one. The research, the math, and the framework for building a referral engine that multiplies.

9 min read

PerspectivesSeptember 2, 2026

You Don't Have a Referral Program. You Have a Referral Habit.

Only 12% of B2B companies have a partnership program, yet partner referrals account for 31% of revenue for top performers. Most companies that say they have a referral program actually have a referral habit.

8 min read

PerspectivesAugust 13, 2026

Why measuring the value of an introduction does not diminish its generosity

Measurement does not reduce an introduction to a transaction. It preserves the evidence of what goodwill set in motion, so the connector no longer disappears from the value they created.

7 min read

PerspectivesAugust 10, 2026

It's Okay to Get Paid for Making Introductions

Seven arguments say introductions should always be free. Every one of them confuses payment with the thing that actually corrupts trust: carelessness.

8 min read

PerspectivesAugust 7, 2026

The Strategic Case for Curated Marketplaces in Professional Services

Advisory firms that formalize their referral networks into curated marketplaces gain recurring revenue, stickier clients, and a moat competitors can't copy. The full strategic case, including the commission structure that works.

10 min read

PerspectivesAugust 5, 2026

Partnerships Professional: A Career That Is AI Supported and AI Proof

AI will automate partner ops and raise the bar for what good looks like. It will not replace the humans who move trust between companies. Nine reasons why, with data.

5 min read

PerspectivesAugust 5, 2026

Partnerships Are a Flywheel, Not a Campaign

Partner programs fail when they're judged like campaigns: launch, measure revenue, quit at day 60. The motion is a flywheel, and the winners are the ones who resource it long enough to spin.

6 min read