Automation integration

When a referral moves, the rest of your stack moves with it.

Q: Which events can start a Zap?

Referral pipeline events (created, stage changed, closed won, closed lost) and contact events (created, updated). You choose per endpoint.

Q: What if a delivery fails?

Introzy retries failed webhook deliveries automatically with exponential backoff, so a blip on Zapier’s side does not lose the event.

Connect Introzy to 6,000+ apps with Zapier. Trigger automations and push data anywhere using webhooks, no code required.

Event feed

pipeline_deal.createdjust now

Add row to Google Sheets · “Referral log”

pipeline_deal.stage_changed2m ago

Send Slack DM to the deal owner

pipeline_deal.closed_won1h ago

Draft thank-you email + post to #wins

Sample payload

{
  "event": "pipeline_deal.closed_won",
  "timestamp": "2026-09-04T14:12:09Z",
  "data": {
    "id": "deal_7f2k91",
    "name": "Harbor & Bell",
    "stage": "Closed won",
    "referralSource": "Dana Whitfield"
  }
}

Real event names, illustrative Zaps. Each Introzy event arrives as a webhook Zapier can route to any of 6,000+ apps.

What the connection does

Automate workflows across 6,000+ apps

Trigger actions from Introzy events

No-code automation builder

How it connects

Create a webhook trigger

In Zapier, start a Zap with “Webhooks by Zapier” and copy the catch URL it gives you.

Point Introzy at it

Add the URL as an endpoint in Introzy’s webhook settings and pick the events you care about.

Build the rest visually

Map fields from the event payload to any app in Zapier’s catalog. No code anywhere.

zapier.com Webhooks by Zapier documentation

Useful on day one, whoever you are

For the team

When a referral closes, the thank-you email, the spreadsheet row, and the team ping happen on their own.
The tools you already run (Sheets, Gmail, your CRM, your SMS app) hear about referral events without a developer.
Build the first Zap in an afternoon; copy it for the next workflow in minutes.

For the builder

Event types include pipeline_deal.created, stage_changed, closed_won, closed_lost, and contact events.
Payloads arrive as JSON: { event, timestamp, data }, ready for Zapier’s field mapper.
Failed deliveries retry automatically with exponential backoff.